The UPA changed its name to USA Ultimate! The organization has been operating under the name "UPA" for over 30 years. USA Ultimate believes the new name will do a better job eliminating brand confusion between USA Ultimate which is used to represent Team USA and the UPA which has traditionally represented ultiamte in the United States.
CEO Dr. Tom Crawford says the organization will begin to focus more externally and grow the sport nation wide. The new website is the beginning of a media, marketing, and communication strategy to increase visibility of the sport and transparency of USA Ultimate.
The UPA is now "USA Ultimate"!!
The UPA has changed its name from the UPA(the Ultimate Players Association) to USA Ultimate
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